The goal was to launch an e-commerce website aimed at people who enjoy high quality products. Defining the brand values helped get an initial idea regarding who the website was targeting by making some early assumption such as who will buy the products. I worked closely with the client to ensure their needs are met.Creating engagement with a new visual system, user experience and original content.
Client needed a visual refresh, greater flexibility for their content, and a website they can invest more time in scaling rather than fixing. Added visual and interactive elements to help visitors experience.My role was to help craft the visual design, including working on the user experience and prototyping.
